Ludatrix is a provocation in scent form. For its latest conversation-starting fragrance, Vyrao pairs delicate rose and brusque woody notes in a formula with aphrodisiac effects supported by neuroscience.

Vyrao believes that fragrance is energy—and what Ludatrix stirs is emboldening enough to cause a flush. The former fashion director Yasmin Sewell continues her innovative collaboration with the perfumer Meabh McCurtin and the Science of Wellness program at IFF with this red-hot cocktail of notes.

INSIDE THE SCENT

• Plant-based ingredients, including rose and ambrette, are shown to enhance sensuality by 81% and happiness by 57%
• Top notes prick the senses, with hints of lipstick and invigorating Sichuan pepper
• Heart notes include a latex accord and orris, to stimulate courage and creativity
• Base notes of sandalwood, cedarwood, ambrox, and musk stoke self-confidence
• The gradient scarlet bottle houses a Herkimer diamond crystal (think: lucid dreams and stronger spiritual connections) as well as an all-knowing “I Spray, I Play” mantra